Browsing posts tagged: Inbound Marketing Strategy
How to Measure Your Reach and Other Metrics

Sentiment measures the positive and negative connotations of online dialogue about your brand. It is important to measure this metric on channel (our audience) and off channel (the rest of the world). Sentiment analysis should be taken with a grain of salt, as it is typically based on machine language processing. Computers and algorithms do […]

Total Audience Analytics

Total Audience Analytics is a framework designed to help you understand how your metrics apply across the entire audience, in addition to the channel, platform, account and content level – and to minimize the No. 1 driver of audience burn. This is the framework we use to measure our audience in a omnichannel way. These […]